DESIGN EVOLUTION: 80 YEARS OF JAGUAR - 1997 - 2016
Jaguar design was reinvigorated in the new millennium. It evolved, building on its recent years but moving above and beyond some of the more conservative, retrospective designs. It started to take on a whole new outlook. In large part, this was driven by Ian Callum, Jaguar Director of Design since 1997. The following two decades have breathed new life into the Jaguar family, taking inspiration and vitality from the past and reimagining it for today.